Presumably campaign launched by the Open Road Films managed to captivate the audience of the film. THE GREY proof that was launched on 27 January and can freely strolled into the landing area of the North American box office. Actually quite a lot of rivals including MAN ON A Ledge but it seems Liam Neeson is still more fanged than Sam Worthington.
With revenues of U.S. $ 20 million or more or less equivalent to Rp179 billion, THE GREY officially became ruler of the box office last weekend. Underworld: AWAKENING previously so champions were forced to fall into second place with earnings of U.S. $ 12.5 million (Rp112 billion).
Actually there are three newcomers to the series that managed to penetrate the top ten box office last week. THE GREY addition, there is still ONE FOR THE MONEY, starring Katherine Heigl, and MAN ON A Ledge who put the name of Sam Worthington.
ONE FOR THE MONEY only managed to collect about U.S. $ 11.8 million, or roughly equivalent to Rp105, 9 billion and in third place while MAN ON A Ledge that collect around U.S. $ 8.25 million (Rp74 billion) and ranked fifth.
There are four films that had to displaced out of the series top ten box office last week. Joyful Noise, Mission: Impossible - GHOST PROTOCOL, Sherlock Holmes: A GAME OF SHADOWS, and THE IRON LADY should step down after three new films that made it into the series of 10 plus rising THE Descendants from 16th to seventh position.
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